Branding.Websites.Digital design.
Thoughtfully crafted to look good and work even better.
I’m a senior digital designer helping startups and established businesses shape their visual identity and bring it to life across websites, digital experiences, marketing and print.
Services
- Logo design & brand marks
- Colour palettes & typography
- Brand guidelines
- Visual identity systems
- Brand refreshes & rebranding
- UX/UI & website design
- WordPress website development
- Shopify website development
- WooCommerce website development
- Landing pages
- Product page design & optimisation
- Responsive & mobile design
- Website refreshes & improvements
- Social media branding & templates
- EDM / email design
- Digital advertising & campaign assets
- Presentations & slide decks
- Infographics
- Ongoing marketing collateral
- Packaging design
- Brochures & flyers
- Signage & large-format graphics
- Posters & promotional material
- Business cards & stationery
- Print-ready artwork & production
- Art direction
selected work
PM-Partners
Brand refresh and website redesign
Led a brand refresh and redesigned the website to create a more cohesive, user-friendly experience, with a focus on improving course discovery and booking.
Challenge
The existing website was visually inconsistent and the course booking experience was fragmented, relying on a third-party platform and multiple disconnected steps.
What I did
- Refreshed brand identity and visual direction
- Redesigned the website to align with WordPress structure
- Restructured course pages for clarity and usability
- Integrated booking flow into WooCommerce for a more seamless experience
- Consolidated content and improved overall user journey
Outcome
Brought the brand, course content and booking journey into one consistent experience, replacing a fragmented third-party process with an integrated WooCommerce flow.
Raw Bean Espresso
Brand identity and website design
Created the brand identity and digital presence for a new local coffee business, from logo, colour and typography through to promotional collateral and a responsive WordPress website.
Challenge
The business needed a clear and consistent identity, along with a simple, easy-to-navigate website to support launch and attract local customers.
What I did
- Designed logo and visual identity
- Defined colour palette and typography
- Structured website content and user flow
- Designed and built a responsive WordPress site
- Designed promotional collateral and branded merchandise
Outcome
Created a cohesive identity across digital and physical touchpoints, giving the new business a professional brand and online presence ready for launch.
The Australian
50th anniversary microsite and digital design
Designed the digital experience for The Australian’s 50th anniversary microsite, bringing five decades of archival content together in an engaging, easy-to-explore experience across desktop and mobile.
Challenge
The anniversary microsite needed to present a large volume of archival content in a way that felt engaging, structured and easy to explore, while celebrating the publication’s 50-year milestone.
What I did
- Designed the 50th anniversary microsite across desktop and mobile
- Structured content to support intuitive browsing across decades
- Balanced editorial storytelling with clear navigation
- Collaborated closely with UX, editorial, and development teams to bring the experience to life
- Contributed to broader digital design work across web and mobile platforms
Outcome
Delivered a content-rich digital experience that brought 50 years of news together in an engaging, easy-to-navigate format and remained live beyond the anniversary campaign.
alluren
eCommerce UX and product page optimisation
Worked with an established eCommerce brand to identify friction in the customer journey and improve product pages through targeted UX, content and performance enhancements.
Challenge
The website had a low conversion rate and several usability issues across key product pages, affecting clarity, confidence and the overall purchase journey.
What I did
- Reviewed product pages to identify friction points
- Introduced clear product benefit cues near the top of the page
- Added reassurance messaging around shipping and returns
- Refined product descriptions for clarity and structure
- Optimised image sizes to improve performance
- Resolved mobile UX issues affecting usability
Outcome
Improved the product experience through targeted UX and content changes, making key information easier to understand, strengthening purchase reassurance and resolving usability issues across desktop and mobile.
MVPeak
Brand identity and visual system
Developed a bold brand identity for an AI-powered fitness platform, creating a flexible visual system designed to work across brand, product and digital experiences.
Challenge
As a new fitness technology brand, MVPeak needed an identity that felt energetic and performance-driven while standing apart from the familiar visual language of traditional fitness brands.
What I did
- Developed the creative direction and visual identity
- Designed the logo and supporting brand marks
- Defined colour, typography and gradient systems
- Created a custom icon suite and supporting visual language
- Developed comprehensive brand guidelines for consistent application
- Extended the identity into digital product and website concepts
Outcome
Created a distinctive, flexible identity that gives MVPeak a consistent visual language across its brand, digital product and future marketing.
Process
01 Review
Understand your business, goals and current challenges.
02 Refine
Improve structure, content and overall user experience.
03 Deliver
Design and implement solutions that support clarity, consistency and performance.
A little about me
I’ve spent much of my career working across branding, websites and digital design. I enjoy looking at the bigger picture and working out how all the pieces fit together. A website doesn’t exist in isolation from the brand, and a beautiful design isn’t much use if it’s confusing to navigate or difficult to maintain. For me, good design is about finding the balance between how something looks, how it works and what the business actually needs.
My work spans creative direction and hands-on design, so I’m comfortable taking a project from the early thinking and ideas right through to the details and final execution.
I work directly with my clients too. No layers or complicated processes, just open communication, collaboration and a practical approach to getting things done.
Based on the Gold Coast, I work with clients across Australia and internationally.